an ebook by N E Renton AM (published by Gemburt Pty Ltd 2007)
This is a plain English guide for businesses and organisations wishing to produce effective newsletters. Its cover shows logos of voluntary associations that are typical publishers of their own newsletters.
In the main this ebook is designed for voluntary associations. It will assist the committees of such bodies to come to grips with a number of vital issues. However, most of the principles in this work have equal application in the wider commercial world.
Non-profit bodies are an important feature of contemporary life. They cater for a wide range of different interests - including business, charitable, civic, migrant, political, professional, religious, rural, social and sporting activities. They all have one attribute in common: they have a need to communicate effectively with their existing membership and to attract new members, and also to have a good image in the community.
Persons who are appointed to the rather thankless but important position of editor of an association newsletter or journal often have no prior experience in this area. This ebook will greatly assist them.
From the Foreword by Graeme Samuel AO, Chairman, Australian Competition and Consumer Commission:
Having been much involved with business, sporting, charitable and cultural organisations over the years I was delighted to have the opportunity to read the manuscript of this useful guide. It deals in simple language with contemporary issues of great relevance not only to most voluntary associations but also to the wider business community.
In addition to being a remarkably versatile writer Mr Renton has been active in non-profit organisations for a long time, holding many honorary offices. In this highly original work he freely shares his wide experience with his readers.
Nick Renton first systematically examined the contents of organisation newsletters in the course of researching his Guide for Voluntary Associations. His analysis concluded that the quality of some publications was not as high as seemed desirable.
Being a positive thinker, he then set out to produce this manual in order to remedy the situation. The community will be indebted to him for raising standards by producing such a comprehensive multifaceted guide.
© 2008 N E Renton. All rights reserved.
This ebook is designed to be read onscreen, but its font size can readily be adjusted to give comfortable reading. It can also be used with text-to-speech software.
This ebook in a PDF format can be purchased online for AUD 9.95 from the Australian Online Bookshop 08 9377 0991 (or +618 9377 0991 from outside Australia).
Readers having difficulty with the downloading and publishers interested in producing a print or CD version of this work are invited to contact the author.
Nick Renton has also produced this promotional movie dealing with his first three ebooks (2 minutes 33 seconds).
A promotional movie dealing with this guide on newsletters is worth watching (3 minutes 29 seconds).
Another promotional movie dealing with a book of controversial essays is also worth watching (5 minutes 27 seconds).
An article on ebooks and their many advantages may also be of interest.
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